fjallraven store opening (and meatballs)


photos by patrick macleod

Last night I dj'd the new soho flagship store opening party for Fjallraven! It was an awesome event, and the only one I've ever been to where the ribbon cutting ceremony was conducted using an axe and tree stump, and meatballs existed. I also got to spin a different set than usual, and threw in some country tunes when Fjallraven's favorite racing dog breeder (who lives deep within the arctic circle) requested some. And in honor of Sweden, my song of the day is "Change of Heart" by El Perro Del Mar. It's from a few years back but it's rather perfect for this weather lately…